Jinsop Lee’s Five-Senses Theory & Design

Why is sex so good! And smoking so very additive!

One of the great mystery about cigarette smoking in that once you’re hooked, you’re not likely to throw off the bad habit lies in its production design incorporating all the Five Senses! It always feel so good! So cool . . . so exhilarating!

Remember friends, I always maintain a crucial difference between a man & a woman lies in the question of “feeling”.

For a man is as young as he feels

Unfortunately, for a woman . . . she’s as old as she looks.

However, there’s one compensation . . . like good wine, she mellows with the years. That’s why some men prefer older matured women to the spirited sweet young things.

“Good design looks great, yes – but why shouldn’t it also feel great, smell great and sound great? Designer Jinsop Lee (a TED Talent Search winner) shares his theory of 5-Sense Design, with a handy graph and a few examples. His hope: to inspire you to notice great multisensory experiences”.

 Jinsop Lee is an industrial designer who believes that great design appeals to all five senses.

Maybe why SEX is so good it’s because of the Five Senses. AND people say that great sex is still good even though it’s bad! Sex involves, more than likely, all the Five-Senses of the great extreme!

A former professor of design, Jinsop Lee founded the firm Uncle Oswald Is My Hero, which produces clever iPod speakers from old telephone handsets. And we’ll let him take it from here:

”My design background began when I was 5 years old. My mother cruelly refused to buy me a Star Wars X-wing fighter, so I built my own from Lego. Yes, I was the traumatized little boy in the corner of the playground holding the multi-coloured Lego X-wing fighter. However, this did teach me an important lesson: You don’t have to follow the instructions that come with the box. 



As an adult, I started my career as a suit-wearing design consultant, designing stuff and strategies for large companies. I then spent a mandatory two years in the Korean Army without killing anybody. Then I began teaching English, which eventually led to a job as an associate professor of industrial design. Being a professor means you’re designing the most important thing of all: students and the type of designers they will later become.



“Now I am working on a series of short videos about industrial design. Each video follows a simple formula: the viewer must learn something new about design while laughing (or snickering) an average of two times per minute. It turns out the second criteria is much harder than the first.”

LISTEN TO HIS PRESENTATION: