Signs are designed to signal directions
They’re also able to instil inspiration
As well as hope, dream & aspiration
Ever since I was a school projectionist for our cinema club, I was fascinated & captivated by the word “Hollywood”.
One of my travel dream destinations is to see the Hollywood sign in all of its glory perched high on top of
Mount Lee in Los Angeles, little realising that in 1923, a Los Angeles real estate group first unveiled it as a massive billboard to promote their new “Hollywoodland” development. Little did they know too that their brash operation has come to remain such a lasting significant Sign.
So the Sign from “Hollywoodland” became known as just “Hollywood”.
It’s more than just nine white letters spelling out a city’s name; it’s one of the world’s most evocative symbols – a universal metaphor for ambition, success, glamour…for this dazzling place, industry and dream we call
Although the Sign’s appearance and purpose have evolved over the years, its basic aspirational message remains the same: This is a place where magic is possible, where dreams can come true.
The Sign seen from the farmers market in Los Angeles
For many visitors to Los Angeles, there is no more coveted photo than a shot of the world famous Sign. Though it is visible from all over the city from its lofty perch on Mt. Lee, it can actually be surprisingly difficult to get a well angled shot. Many are surprised to learn that it’s actually illegal to hike to (or basically get anywhere near) the Sign, which is set well back behind restricting gates and protected by security cameras and Park Rangers.